He spent four years at Ringier AG, where he was responsible for SEO and related topics such as accessibility, usability, and web analytics on a global scale. He possesses in-depth technical expertise, which enables him to provide programmers with concrete assistance in implementing SEO measures.

He also works as a copywriter himself and has experience coordinating with copywriting agencies and translators. This integration of SEO and SEA ensures smooth workflows and creates synergies in campaign setup.