In a study conducted by ​​Splitit (2018), “Eighty-seven per cent (87%) of online shoppers will abandon their carts during the checkout process if it is too long or too complicated”. Manual processes complicate checkout operations and general webshop carts. If this process is too complicated, corporate clients such as manufacturers, retailers, and distributors are at an increased risk of cart abandonment.

Shopping cart abandonment is a well-known issue in B2C and significantly impacts an online store's revenue and profitability. This issue also holds true in the B2B sector. It is crucial to streamline the ordering process and ensure that desired products can be found easily. Otherwise, there is a risk of cart abandonment even in a B2B webshop, potentially leading the customer to seek alternative suppliers. Cart abandonment can also negatively impact your B2B clients' experience, as it can indicate that the add-to-cart process is not user-friendly or efficient. 

B2B clients need to get their customers to checkout. Their business depends on the steps before a purchase order. B2B clients need more time to browse a webshop - they know what they want before they even get to your webshop. An efficient and effective service we call Sly Connect saves B2B clients considerable time and effort because we know that B2B clients don’t have enough time! Faster order uploads directly to your B2B cart pages encourage efficient and even quicker checkout, which Sly Connect offers - a way to support your B2B clients with a faster means to reach checkout.

Sly Connect efficiently reduces this complexity by using a fundamental feature to simplify the cart and checkout process without the need to engage in tiresome procedures: order automation. With Sly Connect, orders generated in the customer  ERP can be imported and automatically processed after the initial upload. A wide range of document formats is supported, including PDF. After one-time labelling, a single click is all it takes to generate the corresponding shopping cart.

With the Sly Connect feature “Scanner integration,” it is possible to incorporate the ordering process into production seamlessly. For instance, it enables the direct capture of products in the warehouse using a scanner, allowing immediate orders to be placed through a direct connection of the scanner software to the B2B shop at the workplace. Once transmitted, the products are showcased in the webshop and can be effortlessly transferred to the shopping cart with just a single click. This allows business-to-business clients to enhance their shopping experience. The tedious task of searching for the right product or manually entering product numbers and search texts is wholly eliminated.

Sly Connect enables your B2B company to become more user-friendly by allowing you to streamline and automate the cart process. To address B2B cart abandonment, Sly Connect offers businesses the ability to simplify and enhance the B2B experience and build loyalty to your brand. To establish a long-lasting relationship with your B2B clients, simplify your B2B online selling process.

Are you ready to get started and reduce your B2B abandonment rate? 

Contact us today: info@sly.ch

More Information about Sly Connect: Sly Connect

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