Sly Connect Reduces B2B Cart Abandonment

In a study conducted by Splitit (2018), “Eighty-seven per cent (87%) of online shoppers will abandon their carts during the checkout process if it is too long or too complicated”. Manual processes complicate checkout operations and general webshop carts. If this process is too complicated, corporate clients such as manufacturers, retailers, and distributors are at an increased risk of cart abandonment.

Shopping cart abandonment is a well-known issue in B2C and significantly impacts an online store's revenue and profitability. This also holds true in the B2B sector. It is crucial to streamline the ordering process and ensure that desired products can be found easily. Otherwise, there is a risk of cart abandonment even in a B2B webshop, potentially leading the customer to seek alternative suppliers. Cart abandonment can also negatively impact your B2B clients' experience, as it can indicate that the add-to-cart process is not user-friendly or efficient.

B2B sellers need to get their customers to checkout. Their business depends on the steps before a purchase order. B2B buyers don't want to spend time browsing a webshop: they know what they want before they even get to your webshop. Sly Connect saves B2B clients considerable time and effort, because we know that B2B clients never have enough time! Uploading orders directly to your B2B cart leads to a much faster checkout.

Sly Connect efficiently reduces this complexity with a fundamental feature that simplifies the cart and checkout process without tiresome procedures: order automation. With Sly Connect, orders generated in the customer's ERP can be imported and automatically processed after the initial upload. A wide range of document formats is supported, including PDF. After one-time labelling, a single click is all it takes to generate the corresponding shopping cart.

With the Sly Connect feature “Scanner integration”, the ordering process can be seamlessly incorporated into production. For instance, it enables the direct capture of products in the warehouse using a scanner, allowing immediate orders to be placed through a direct connection of the scanner software to the B2B shop at the workplace. Once transmitted, the products are showcased in the webshop and can be transferred to the shopping cart with a single click. This enhances the shopping experience of business clients. The tedious task of searching for the right product or manually entering product numbers and search texts is eliminated entirely.

Sly Connect makes your B2B business more user-friendly by allowing you to streamline and automate the cart process. To address B2B cart abandonment, Sly Connect lets businesses simplify and enhance the B2B experience and build loyalty to their brand. To establish a long-lasting relationship with your B2B clients, simplify your B2B online selling process.

Are you ready to get started and reduce your B2B abandonment rate?

Contact us today: info@sly.ch

More information about Sly Connect: Sly Connect

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