Product information is a critical component of any ecommerce platform. Without structured and consistent product data, even technically advanced webshops struggle to deliver a reliable customer experience — maintaining this across thousands of SKUs and multiple channels requires a Product Information Management (PIM) system.

A PIM consolidates product data from sources such as ERP, inventory, and digital asset management into a centralized structure. Its core function is to enrich and govern this data through standardized taxonomies, validation rules, workflows, and inheritance mechanisms — ensuring accurate, complete, and scalable product information across all sales and marketing channels.

Poor product data leads to substandard search results and usability. Customers need to filter and compare by attributes like color, material, or size, meaning data must be structured, validated, and complete — including supporting assets such as CAD files, manuals, certificates, and videos.

What PIM looks like today in most e-commerce-based webshops

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myContent, a PIM developed by NC AG in Urdorf, Switzerland, meets these requirements with structured data management, attribute inheritance, quality control tools, and an API for efficiently retrieving updated product information.

Velox acts as an orchestrator, consuming data from systems like myContent and transforming it into a high-performance, scalable webshop frontend — without re-implementing functionality that already exists elsewhere. The result is a future-proof foundation that bridges best-in-class backend systems with a rich, consistent customer experience.

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In a digital landscape where scalability, speed, and precision define ecommerce success, Velox stands out as a future-proof foundation. By bridging best-in-class backend systems with a high-performance frontend, it empowers businesses to deliver rich, consistent, and scalable customer experiences—without compromising on flexibility or control.

Learn more about VELOX today and how it can benefit your webshop. Contact René Hammerli today at har@sly.ch