Product information is a critical component of any ecommerce platform. Without structured and consistent product data, even technically advanced webshops struggle to deliver a reliable customer experience. Maintaining this level of data quality across thousands of SKUs (Stock Keeping Units) and multiple channels requires a Product Information Management (PIM) system.

A Product Information Management (PIM) system consolidates product data from sources such as ERP, inventory management, digital asset management, and master data management into a centralized, media-neutral structure. Beyond aggregation, its core function is to enrich and govern this data by adding structured attributes, marketing texts, and media while ensuring high data quality and consistency. This is achieved through standardized taxonomies and attribute models, validation rules, workflow and approval processes, and inheritance mechanisms. As a result, companies can maintain accurate, complete, and scalable product information that is consistently delivered across all sales and marketing channels.

Poorly maintained product data leads to substandard search results and poor usability. Customers need to filter and compare products based on attributes like color, material, size, or certifications. For this to function, the data must be structured, validated, and complete. Product data should not just include basic descriptions but also supporting assets such as CAD files, assembly manuals, certificates, and videos.

What PIM looks like today in most e-commerce-based webshops

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myContent, a PIM developed by NC AG in Urdorf, Switzerland, is designed to meet these requirements. It supports structured data management, attribute inheritance, and metadata handling. It also provides quality control tools, such as reports highlighting missing attributes or translations. The system includes an API that allows other platforms to efficiently retrieve updated product information and navigation structures.

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Product Information Management (PIM) can get complex without VELOX and myContent

The core principle behind Velox is to avoid re-implementing functionality that already exists in other platforms. It acts as an orchestrator, consuming data from various systems and transforming it into a high-performance, scalable, and customizable webshop frontend. This integration capability ensures that data quality maintained in systems like myContent is fully leveraged in the user-facing ecommerce layer.

In a digital landscape where scalability, speed, and precision define ecommerce success, Velox stands out as a future-proof foundation. By bridging best-in-class backend systems with a high-performance frontend, it empowers businesses to deliver rich, consistent, and scalable customer experiences—without compromising on flexibility or control.

Learn more about VELOX today and how it can benefit your webshop. Contact René Hammerli today at har@sly.ch